DESIGN GRAVEYARD: NIXON WATCHBOXES
We'll admit that there are more of these buried design ideas than we'd like, though some are dead for very good reason. This one is an exception to that last bit. It should have been built, should still be built. It was never actually pitched to the client since between the time we drew it up and the time we were to give it to them the project was killed. Blame the recession? Sure, retail was seriously reeling when we worked on this and it was meant to display Nixon watches (and their then soon-to-be-released headphone line) in retail shops. So yeah, we blame the bloody recession. Or is that Recession? Epic it seems now but we'll let history make the call.