DB DIE CUTTING
Step two of the global marketing blitz prep: die cutting the fancy-pants folders. Again on a Heidelberg windmill press, though a later vintage than the one we showed yesterday, this one capable of letterpress printing too. The windmill grabs a sheet of paper after it's been lifted off the stack with a row of vacuum suckers and spins it onto the plate that rises to meet the die. The whole machine works with a satisfying set of whirs and pops, all the while affably and stresslessly manned by Ed, the genial former owner and now contented employee with Fridays off. Next up: miniature business cards, letterhead and oh-so-pretty envelopes. Watch out furniture consumers: we're coming for you.