This is the way the DB brand was meant to be used. On shipping boxes, inside drawers, on the underside of our solid wood pieces. It pops and is both fresh and old-school, or so we think. The Horsehead boys, who continue to deliver fast and tight freight crates, prefer it to be used otherwise. They're trying to talk a friend of Millard Tillman into letting them brand his butt (we wish we were kidding about this) and the dude seems to be seriously considering it. In trade for furniture, of course. Holy calamity, scream insanity.